Book Marketing Bestsellers: Book Promotion Blog: Promoting The ...

Guest post by Rick Mauer

My book, The Magic List, is a free ebook based on a simple tool I developed to help my clients see where people might support ? or resist ? them as they start to lead a big change in their organizations.

Here are three reasons why I wrote the ebook:

1. Give my clients a quick way to begin to apply the concept of the list in their own work.

2. Get the book in as many hands as possible in order to generate interest in my consulting and speaking services.

3. Attract a publisher who would be interested in an expanded version of The Magic List (this is the least important goal).

I posted the ebook last month. To date, people have clicked on the book 1,357 times. It has been downloaded somewhere between 1,000 and 1,100 times. I have no way of knowing how many of those people might have downloaded the book and sent links to their own circle of colleagues.

Here is what I did to get the ball rolling:

Title: I hired copywriter David Garfinkel to suggest a title. In addition to giving me a title and a sub-title that I love (The Magic List: Secrets of Successful Organizational Change), he gave me copy for the cover that I think will draw people in.

Timing: I timed the publication of the e-book to coincide with a keynote I was delivering on that topic to a group of organization development professionals.

Twitter: I tweeted about the ebook a couple of times so far (and will continue to send tweets related to the book). I was glad to see that some people retweeted the link. One of those people has a Twitter list of nearly 5,000 names.

Email Newsletter: I sent an email newsletter out to about 4,500 people. I mentioned it in that newsletter twice since the book went live.

Personal Emails: I sent personal emails to a select list of my contacts with a link to the ebook. Most of these emails included some personal message so that they would know that I was writing to them and not sending out a blast e-mail.

LinkedIn: I mentioned this book on LinkedIn. (500+ people).

Facebook: I posted a link on my business Facebook page at http://www.FaceBook.com/rickmaureronchange (275+ people)

Open Source Project: Before starting the Facebook page, I created the Change Management Open Source Project. It had over 1000 members at the time I made the switch to Facebook. I sent an announcement about The Magic List to that original list a couple of times.

Speaker Bureaus: I sent a hard copy of the ebook to a list of about 40 speaker bureaus. I wanted them to see just how good the book looked. (My designer did a great job.) I figured that they were likely to at least open an envelope and see the cover. I thought that just sending a link in an email would have a much lower open and click-through rate.

I plan to continue all of the social media activities listed above and expand that work by applying John Kremer?s 15,000 Eyeballs approach. This article is the first step in that process.

About the Author

Rick Maurer is an advisor to leaders in mid-sized to large organizations on ways to build support for change. In addition to this ebook, he is author of Beyond the Wall of Resistance (1996 and 2010), Why Don?t You Want What I Want? 2002), and Feedback Toolkit (1994 and 2011).

You can email him at rick@rickmaurer.com. You can read and download The Magic List at: http://www.rickmaurer.com/wp/wp-content/uploads/2010/12/TheMagicList-V1.pdf.

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15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50.

Source: http://blog.bookmarket.com/2012/06/promoting-magic-list-first-steps.html

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Blake Lively: 'I eat cupcakes and don't work out'

Matt Sayles / AP

By Us Weekly

The secret to Blake Lively's bombshell bod? There aren't any, apparently.

At a screening of Oliver Stone's "Savages" in NYC Wednesday, the leggy "Gossip Girl" star, 24, told Us Weekly she's not the most diligent when it comes to keeping up an exercise routine -- or eating her fruits and veggies.

PHOTOS: Blake Lively's sexiest looks of all time

"I eat cupcakes and I don't work out!" Lively admitted, laughing. "But if you ask me in ten years, I'm going to regret answering that way now . . . I don't even drink water. It's terrible!"

And though she's a fixture on Best Dressed lists now (Lively rocked a bright yellow Gucci frock for the screening), Ryan Reynolds' girlfriend of eight months assured Us some of her high school style choices were questionable, at best.

PHOTOS: Blake Lively's best hairstyles ever

"[I did] that whole Abercrombie denim skirt with Uggs thing," Lively confessed of her teenage wardrobe. "That was a problem!"

Source: http://todayentertainment.today.msnbc.msn.com/_news/2012/06/29/12480273-blake-lively-i-eat-cupcakes-and-dont-work-out?lite

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3000000000 low-income housing fund illegal use ? Loans Information

CorePromptYesterday morning,Auditing departmentGeneral auditorLiu JiayiReported to the Standing Committee of NPC 2011 central budget implementation and other financial revenue and expenditure audit.In 2011, the various departments shall earnestly year audit found problems, was diverted and retention of 14394000000 yuan of funds have been recovered or appropriation, restore and avoid the loss of 6066000000 yuan of; 699 people get punish of discipline of Party disipline politics, 81 people were arrested in accordance with the law, charged or sentenced; according to the audit recommendations, perfect regulations 1581.Liu Jiayi said, the central financial management audit of the display, some revenue not included in the budget management. Including: China Clean Development Mechanism Fund Management Center since 2006 for greenhouse gas emissions trading income 10125000000 yuan.Department of Commerce,The Ministry of healthAndThe Ministry of AgricultureSince 2008 to accept foreign aid money income 6209000000 yuan, spending 1092000000 yuan.Ministry of FinanceCommissioned by the import and export bank management of foreign government loan interest income of 3728300 euros, spending 1738200 euros; CCPIT holdings of China patent agent (Hongkong) Limited company should turn over to the higher authoritiesInvestmentCash dividend of HK $170000000.Liu Jiayi points out when 2011 audit reports, audit trail 62 county-level hospitals, 23 hospitals at county level exceeds the prescribed proportion increases the sale of drugs to charge fees of 67320000 yuan, which is receivable cost increases of up to 12 times.54 County in 2011Administration expenses 6656000000 yuanIn order to understand the local financial security, audit the organization of 18 provinces and municipalities in the county financial overall condition to undertake audit is investigated. From the audit, some counties in capital attraction in the relief of fiscal revenue, while others have inflated revenue phenomenon. In 54 counties, 53 in 2008 to 2011 years to publish 221 and national policy contrary to the preferential policy documents, the relevant enterprises pay tax,LandTransfer income 7043000000 yuan return of enterprises.At the same time, some counties in the real source of income, through a lieshouliezhi way of idle land transfer income or to finance loans, taxes, resulting in increase finance income 3313000000 yuan. The overcharged income lack of institutional constraints, financial management is not standardized. 54 County 2011 financial statements reflect less income 8329000000 yuan, spending 4450000000 yuan, empty lists defray 6656000000 yuan.?Sell? and other incomeNearly 20000000000 illegalIn order to promote the implementation of the relevant state land and resources and environment protection policies, in 11 provinces and cities from 2009 to 2010 land management and land income fund collection use, the field of environmental protection by use of foreign loan project performance of audit. Illegal land use problems still occur, land transfer income and capital management is not strict enough. The focus of the audit sampling in 24 cities and counties, there are 14 not of first use, to collect rent, land 223500 mus, equivalent to the relevant local period of new construction land index 17%.At the same time there are 9 illegal transfer agreement or breach of bidding system transferring land many mus 9200, accounting for 9% of total sample transferring land; 4 2010 supply ?three categories of housing (? affordable housing, the transformation of shanty towns and small Taoxing ordinary commodity housing) land did not reach the required standard. In addition, also found less syndrome, retention and illegal use of land assignment income, the amount of 19841000000 yuan, is not included in the budget management of land assignment income 9719000000 yuan (9% of the total accounted for the actual collection).Audit is out of the questionFinancial transfer payment managementPart of the special transfer payment has not achieved the anticipated target. Selective examination 144 households made ?backward productivity bonus money? in the enterprise, 45 false declaration to obtain funds 241000000 yuan, 13 fails to eliminate backward production capacity; check 35 completed golden sun demonstration project grant projects, with 10 built is idle, the 16 actual year of electricenergy production is lower than the design standard.Central government funds budget managementFund collection does not reach the designated position.The railway construction fund is not in the form of joint venture construction and operation of the railway line into fund levy.South to North Water Transfer Project Fund in arrears 5824000000 yuan.The central state-owned capital management budget managementThe state-owned capital management budget range is not complete. To the end of 2011, the 4100 central sector-owned enterprises have not been included in the state capital operating budget; 42 central financial enterprises, according to its contributive person respectively to the Ministry of finance, CIC andThe people?s Bank of ChinaProfit margin rate, but has not been implemented in the state-owned capital management budget management. The current state-owned capital to manage accrual to capture rate is still low. Although in 2011 increased central enterprise state-owned capital to manage accrual to capture ratio, but individual corporate income over the proportion is still lower than the listing Corporation?s dividend ratio.Treasury ManagementPart of the foreign aid funds in the special account is not in accordance with the provisions of the Treasury Department in charge of the unified management of. As of the end of 2011, there are 9 dedicated account by the international department management, the balance of payments were 266000000 yuan and 136000000 yuan. Centralized treasury payment related operation is not perfect. Mainly for direct payments and authorized payment divided not clear enough, in addition to authorize payment of bank payment of fees on the cap, is not conducive to control costs, such as the Ministry of Finance on 2011Ministry of RailwaysDirect payment of part of expenditure adjusted for authorization to pay, to pay 11680000 yuan fee.Audit of data2955000000 yuan of low-income housing fund illegal useThe 42 departments to transfer obtain funds 157000000 yuan112 cases of ?top leaders? crime 38%In 2011, 18 provinces and municipalities of audit arrange government-subsidized housing project construction fund 281162000000 yuan, total security of low-income housing families 12276300, grow 233% than 2009 respectively and 112%. Audit focus in 66 cities and counties, there are 36 little extraction or less arrangements of housing projects to protect the capital 5314000000 yuan (equivalent to the extraction or schedule number 14%), 11 did not implement matching funds 612000000 yuan, 2955000000 yuan of special fund to be withheld or misappropriated. Selective safeguard object, there are more than 5400 households without qualification shall be included in the scope of protection, there are 21000 households do not meet the conditions or repeated enjoy allowance. Audit points out problems, related places in accordance with the provisions of compensation or restitution fund 2820000000 yuan, the removal of the offending family enjoy the protection of more than 3800 households.In view of the central department budget implementation and draft of the final accounts audit, Liu Jiayi introduces the total audit 50 central departments, extend the audit of 270 subordinate units, the audit of budget expenditure 146024000000 yuan, accounting for 30% of the total amount of the department budget expenditure. On the whole, the department budget implementation and financial management of normative gradually increase, illegal decreases ceaselessly, misappropriation, many for the budget funds violate compasses problem amounts are compared respectively on year decrease 13%, 61%. The audit department budget of 146024000000 yuan, 21287000000 yuan (15%) was not implemented.??The Ministry of land and resourcesThe two departments at the corresponding andMinistry of environmental protectionChinese Academy for environmental planning and other 5 departments subordinate units to apply for finance capital 21919100 yuan; the commerce department and other 3 departments at the same level andThe Ministry of industry and information technologyChina Software Testing Center and other 42 departments subordinate units illegal transfer obtain funds 157000000 yuan, of which 28841000 yuan for subsidies.During the audit, audit to the relevant departments to illegal and major economic crime case 112 cases, involving more than 300 people, is relevant departments to put on record to investigate.Liu Jiayi introduces, the case has the following main features: mostly for the use of public power for personal gain, erosion of the public resources, damage the interests of the masses and other issues, to the people?s livelihood infiltration trend. These cases involved the division level and above the staff of 22 people (7%); ?a? used his powers to seek personal gains, involved in the crime of duty corruption issue is more outstanding also, 43 (38%). Financial, land, state-owned asset management and project construction in areas such as the case of still more, 92 (82%); and 14 (13%) occurred in the medical, social security, education and other areas of people?s livelihood.Via ?intermediary services? and three party money into some new forms of corruption crime. Audit were found in such a case 14 cases, the relevant units and individuals from the illegal profit 576000000 yuan. (Legal Evening News)

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This entry was posted on Thursday, June 28th, 2012 at 11:28 pm and is filed under loans. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Source: http://www.zloan.info/28919.html

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NJ faces another heat wave

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Source: http://news.yahoo.com/nj-faces-another-heat-wave-155953028--finance.html

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There's Something Incomplete About This Wireframe Desk [Wish You Were Here]

A lot of conceptual furniture designs only exist in a computer, and the rendered images we see are meant to make them look real. But it's just the opposite with Bomi Park's wireframe creations. They look like they only exist as pixels, but they are actual, physical metal grids. More »

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Argentina's Moyano ups the ante with truck strike

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Google I/O 2012 day one round-up

It's been a busy day here at Google I/O 2012 in San Francisco -- Google's announced a new version of Android. We've seen the first Nexus tablet, the 7-inch Google Nexus 7. And the first Nexus for ytour living room arrived too, in the form of the glowing, orb-like Nexus Q. There's a lot of stuff to pour over, so be sure to take a look through our full coverage from day one of I/O --

• Google I/O 2012 Day 1 Keynote Liveblog!
• Google Nexus 7 hands-on and initial review
• Android 4.1 Jelly Bean SDK now available for download
• Google Nexus 7 available for preorder now for $199, shipping mid-July
• Google gets in your living room with the Nexus Q
• Nexus 7 will be the first Android device to ship with Chrome as the standard browser
• Google Play Store gets movie purchases, TV shows and magazines
• Google Play now boasts 600,000 apps with 20 Billion downloads
• Android 4.1 Jelly Bean coming mid-July
• Notifications get a makeover in Jelly Bean
• Google Play web updated, now allows for updating and uninstalling of apps
• Google updates Nexus site with Nexus 7 and Nexus Q info
• Pinterest for Android - First look
• Chrome for Android exits beta, first stable channel release available now
• Galaxy Nexus Android 4.1 video walkthrough

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Michael Jackson's tiger dies of lung cancer

This image provided by Bill Dow shows a tiger formerly owned by Michael Jackson,named Thriller, shown in California. Thriller, the tiger that belonged to Michael Jackson when the entertainer lived at Neverland, died of lung cancer at Tippi Hedren's wildlife preserve near Los Angeles on June 11, 2012. (AP Photo/Bill Dow) MANDATORY CREDIT

This image provided by Bill Dow shows a tiger formerly owned by Michael Jackson,named Thriller, shown in California. Thriller, the tiger that belonged to Michael Jackson when the entertainer lived at Neverland, died of lung cancer at Tippi Hedren's wildlife preserve near Los Angeles on June 11, 2012. (AP Photo/Bill Dow) MANDATORY CREDIT

LOS ANGELES (AP) ? Thriller, a tiger that belonged to Michael Jackson when the entertainer lived at his Neverland ranch, has died of lung cancer at actress-activist Tippi Hedren's wildlife preserve in California.

The 13-year-old, 375-pound tiger died June 11, Hedren said Wednesday. An autopsy was performed and the tiger was cremated. Staff workers will hold a private service when the ashes are buried in a section of the preserve set aside for animals that die there.

Thriller and her brother Sabu were born on Nov. 20, 1998, and lived with Jackson until May 4, 2006, Hedren said.

When Jackson left Neverland for good, his veterinarian asked Hedren to take the cats at her Shambala Preserve in Acton, about 50 miles north of Los Angeles.

Other Neverland animals, including giraffes, flamingos, orangutans, elephants and dozens of reptiles, were sent to other sanctuaries in other parts of the country.

Shambala didn't have a lot of room, but Hedren built a $79,000 habitat next to the preserve's lake and there were trees and a hill and Thriller had a great life with Sabu, she said.

"Thriller was a real piece of work, one gutsy girl. She ruled Sabu's life. It was humorous to watch the whole relationship. She did things to him that male tigers would normally never allow. She would steal food from him. That's unheard of. She ruled the roost, was very independent and tough," Hedren said.

Unlike many of the animals at the preserve, Thriller and Sabu arrived at the compound in excellent health physically and emotionally, Hedren said.

There are 15 tigers at the compound, but Sabu is now alone in the habitat he shared with Thriller and he'll probably stay that way, Hedren said.

Tigers are loners in the wild, she explained.

Because Thriller was a famous tiger, she was very popular with visitors and media, Hedren said. "She didn't care. She was not a diva and didn't mug for the camera. We all loved her for it."

Staff was trying to cope with Thriller's death, Hedren said. "It's very hard for all of us when these animals go away. Fortunately for Sabu and Thriller, they came in healthy and content. They had no problem with being in quarantine for 30 days. They adjusted so well."

Most of the animals at Shambala, which requires $75,000 in donations every month to stay open, have trouble adjusting because they have such abusive pasts, Hedren said.

Jackson, who died in 2009, often talked about his love of animals, but he never called to check on the tigers and he never sent any money to help pay for their care, Hedren said.

A year after the tigers arrived, Hedren said staff sent a package of photos of Sabu and Thriller and T-shirts and other memorabilia to Jackson's children, "but we never heard a word back. I just think it's odd."

A call to a spokesman for Jackson's estate was not immediately returned. The estate did not exist when the animals were transferred.

___

Online:

http://www.shambala.org

Associated Press

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Dracula's Bloodline

There are still many places left so if you are interested check it out http://www.roleplaygateway.com/roleplay/draculas-bloodline/

The Knights who serve as retainers of the main bloodline must keep safe Dracula's descendant from The Organisation, who seek to unleash the powers of the bloodline's last descendant and lay claim to it, using it for their own ends.

Mina was attending a ball with her friend Lucy, when she first met Count Dracula. He was a very handsome and charming man, so even thought Mina was engaged to Jonathan Harker, she felt attraction towards the Count. The Count fell in love with Mina too, and they started meeting in secret.
Mina's friend, Lucy got sick at that time and there was no cure so she requested a favor from him. So the Count to save Lucy's life, turned her into a Vampire. When the hunt for the Count began Lucy went to hide. Few hours before the Count was killed he came to find Lucy and asked her to look after Mina if he doesn't survive? She couldn?t believe it when she heard that he died, because mare humans can?t just kill a Vampire. Then she realized, Countess Dolingen. She hated the Count so she helped them kill him. When Lucy met Mina again she was already married to Jonathan Harker and pregnant. Pregnant with the Count's child. Soon Quincey was born? and Dracula' bloodline came to life.

Many years later the last descendant, Ellena Brice had no idea that her life is about to take a huge turn. Faced with danger to get killed by The Organisation she has no options but to seek help from people who claim to be The Knights of the bloodline.

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Wall Street tumbles on European summit skepticism

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"To Rome With Love" headlines indie box office

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Weston Introduces New Marketing Campaign - Commercial Real ...

FOR IMMEDIATE RELEASE

Cleveland, Ohio, June 14, 2012?One biography is about a night fisherman, the other about a man in love with his dog and his Harley and still another about the author of a soon-to-be-released novel about the Lake Erie Islands.? These are but three of the revelations in Weston?s new eight-part, tenant-focused marketing campaign.

The campaign highlights eight Weston tenants unveiling details about what they do outside of the office.?

?We could have promoted the usual bricks and mortar, but we recognized that concrete is not what this company is about? says Suzanne Broadbent, Weston?s Director of Sales and Marketing.? ?We have always been about people.? Marketing buildings without revealing the personalities in those buildings is just not us.? This puts our best face forward in the truest sense.?

The tenants responsible for putting a face on Weston agree.? Most lauded Weston for being personable, acknowledging their friendship over the years with their leasing agents.

Yet, even the folks at Weston were surprised by what their tenants revealed.? Who knew that the music producer was out fishing on Lake Erie into the wee hours the night before?? Or, that the corporate executive spends hours creating a headboard for his daughter and roly-poly toys for her newborn?

?As the campaign came together, we were drawn by these stories,? says Broadbent. ?And, she says with a smile, ?we thought we knew these tenants well,? she adds.? ?There?s something about the honesty of the interviews that makes this very appealing.?

The campaign will be introduced as a business-to-business application, taking its place alongside other Weston collateral materials at meetings and presentations.? Postcards will be distributed to potential customers to give them a better understanding of Weston.

?We are hopeful that this will set us apart from every other company that leases space to faceless clients. That is not Weston.? This is us. This is what we?re about.?

About Us: Weston is one of Northeast Ohio?s largest privately held industrial building owner and manager with 400 tenants in 10 million square feet of space in 10 states.? Founded in 1972, it is a second generation commercial real estate business led by the Asher family.

For more information about Weston, log on to http://www.teamweston.com.

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Biggest Mac: McDonald's at Olympics is the biggest

Rachel Lucian, assistant manager of the newly constructed McDonald's restaurant at the Olympic Park in east London, poses for the photographers, Monday, June 25, 2012. The restaurant is designed to be reusable and recyclable after the London 2012 Olympic and Paralympic Games. (AP Photo/Lefteris Pitarakis)

Rachel Lucian, assistant manager of the newly constructed McDonald's restaurant at the Olympic Park in east London, poses for the photographers, Monday, June 25, 2012. The restaurant is designed to be reusable and recyclable after the London 2012 Olympic and Paralympic Games. (AP Photo/Lefteris Pitarakis)

Jill McDonald, CEO of McDonald's UK, backdropped by the newly constructed McDonald's restaurant at the Olympic Park, poses for the photographers in east London, Monday, June 25, 2012. The restaurant is designed to be reusable and recyclable after the London 2012 Olympic and Paralympic Games. (AP Photo/Lefteris Pitarakis)

The Olympic Stadium is seen from the newly constructed McDonald's restaurant at the Olympic Park in east London, Monday, June 25, 2012. The restaurant is designed to be reusable and recyclable after the London 2012 Olympic and Paralympic Games. (AP Photo/Lefteris Pitarakis)

A view of the newly constructed McDonald's restaurant at the Olympic Park in east London, Monday, June 25, 2012. The restaurant is designed to be reusable and recyclable after the London 2012 Olympic and Paralympic Games. (AP Photo/Lefteris Pitarakis)

LONDON (AP) ? The McDonald's at the London Olympic Park is supersized ? but not, its critics say, super-healthy.

The fast-food giant, a top Olympics sponsor with exclusive rights to sell branded food products inside the venue, said Monday its two-story restaurant at the games will be its biggest and busiest in the world, seating 1,500 diners and serving up to 14,000 people a day.

But despite complaints by British doctors, the food choices at the Olympics are largely identical to McDonald's fare around the world ? Big Macs, milkshakes, fries and chicken nuggets.

The only addition to the menu is iced fruit smoothies, which haven't yet been introduced in other British McDonald's.

The Academy of Royal Medical Colleges recently said that having McDonald's sponsor the Olympics sends the wrong message ? not least in Britain, which is battling increasing obesity. The group also criticized London Olympic organizers for accepting sponsorships from Coca-Cola and brewer Heineken, the official drinks sellers at the games.

McDonald's says it is offering its menu mainstays of burgers and fries, alongside healthier options because people enjoy the familiarity. It also prints out calorie information per item on its menu boards.

"We do offer a breadth of menu," said Jill McDonald, chief executive at McDonald's UK. "You can see on the menu here we have grilled chicken wraps, we have salads, fruit smoothies as well as the more indulgent recipes that people know and love."

McDonald's will bring in 2,000 of its best staffers to run four outlets at the Olympics venue: the vast flagship, another restaurant for spectators, one in the Athletes' Village and a fourth in the Media Center.

All will be dismantled after the games end, and executives stressed the efforts to which designers have gone to ensure that the restaurants conform to Olympic organizers' sustainability ambitions.

Three-quarters of the furniture and fittings at the flagship are set to be reused in other McDonald's restaurants after the games, and special waste-sorting facilities will ensure that most garbage gets recycled, executives said. All the beef will come from British farms, and the chocolate used in muffins will be fair-trade.

McDonald's has been an official Olympics sponsor since 1976, and said it would be using its expertise to provide "high-quality British food" at the games.

__

Sylvia Hui can be reached at http://twitter.com/sylviahui

Associated Press

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