Just in time for the 84th Academy Award nominations, the Academy of Motion Pictures Arts and Sciences is rolling out a digital campaign, entitled "Celebrate the Movies." Starting Monday, iconic moments from 84 films in Oscar history will be showcased online and on digital billboards in New York and Los Angeles. Fans can view digital images at Oscar.com and at YouTube.com/Oscars. Film fanatics can also share their favorite movie-going experiences using social media.
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The images for the promotion will debut in groups of 20. The first group of images include scenes from The Godfather, Forrest Gump and 2001: A Space Odyssey.
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The Academy Award nominations will be announced on Tuesday at 8:30a.m EST/5:30a.m. PST online at Oscar.com. After the nominations are announced, Shira Lazar of What's Trending will host a live show discussing the nominations and the social buzz following Oscar. I'll be joining Shira for the show, which will stream live at Oscar.com at 3:00p.m. EST/12:00p.m. PST.
Like the Grammy Awards and the Emmy's, Oscar is slowly but surely becoming more digital and more social. We'll be taking a closer look at Oscar's digital campaign and social media outreach as we get closer to the awards.
The 84th Academy Awards will air on ABC on Feb. 26, 2012.
This story originally published on Mashable here.
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