This New Tool Makes It Easier For Brands To ... - Business Insider

Viralheat is the first social media management and intelligence tool to integrate Pinterest into its monitoring platform, allowing companies to monitor all social accounts from a single dashboard.

Lately, a number of top brands have implemented Pinterest campaigns targeting "pinners" and their ?boards,? such as the Zappos e-commerce experiment we recently covered. Using Viralheat marketers can monitor Pinterest campaigns by surface analytics, sentiment analysis, influencer data, and a real-time "wall" of mentions as they occur.

Providing all of this information on a single dashboard gives users the ability to see how posts compare from site to site. Viralheat CEO Raj Kadam described to Business Insider how the specific Pinterest feature functions:?

We surface relevant pins per search by what was most recently pinned, while capturing all elements of posts, including the keywords in titles, descriptions, image names, domain names, links, and Pinterest board names.

Source: http://www.businessinsider.com/this-new-tool-makes-it-easier-for-brands-to-monitor-pinterest-profiles-2012-8

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