Facebook Confirms It Will Acquire Atlas Advertiser Suite From Microsoft To Close The Ad Spend Loop

After weeks of rumors, Facebook today announced it will buy the Atlas Advertiser Suite away from Microsoft. Despite rumors, Facebook said it didn't buy Atlas to launch an ad network, but to help advertisers "close the loop" and understand how their spend earns them money. The Seattle-based Atlas team will stay put, but Facebook plans to invest in back-end scaling and better measurement.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/yJsW8IwvfYw/

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